Most women have worn the wrong size without knowing it. Get yours right in under a minute, with measurements that stay on your device.
Accurate measurements are the foundation of a good fit. Most fitting frustration comes from skipping these basics.
Or measure with no bra at all. Padding adds inches and skews the result.
Wrap the tape directly under your bust. Keep it firm, snug, and parallel to the floor.
Across the fullest part. Tape should be level, not pulled tight or drooping.
Don't hold your breath or arch your back. Relaxed posture gives the truest reading.
The right bra is invisible. It disappears into your day. The wrong one is a slow, persistent annoyance most women never realise they're tolerating.
Fitting research consistently finds that many women wear a band too loose, a cup too small, or both, often for years without realising.
Most ill-fitting bras are off by a band size and a cup size. The fix is rarely going up. It's usually band down, cup up.
Body shape shifts. Bands stretch. Even with no weight change, last year's perfect bra may not be this year's. Re-measure annually.